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The International Telematic University Uninettuno

mba distance learning

Global MBA (International Business)

Next intake:
  • April, July & October
Duration:
  • Minimum: 18 months
  • Maximum: 3 years
Fees:
  • £8,500
  • For information about our instalment plans or applying for a partial bursary please fill in the enquiry form on the right

The online Global MBA (International Business) prepares you for the global marketing business in which you are required to develop and implement international marketing strategies. The programme is suitable for those seeking a marketing career in medium-sized or large corporations with operations all around the world. 100% online delivery via the InterActive e-learning platform means that you will enjoy maximum flexibility during your studies. The course is syllabus has been developed by industry professionals from London School of Business & Finance (LSBF).

You will explore all key business disciplines such as strategic management, marketing, finance and operations, and acquire advanced knowledge as well as applied skills in global marketing and cross-cultural management. You will be able to develop and execute marketing strategies for multi-national organisations, as well as learning how to identify, evaluate and resolve global marketing problems. In addition, you will understand the impact of culture on management and learn how to use a diverse workforce to achieve a competitive advantage in the global business environment.

Find out more about your learning outcomes read more

Upon graduation you should be able to:

  • Appreciate issues around global marketing decision-making processes within various organisations
  • Develop the ability to effectively communicate, understand and manage cross-cultural teams
  • Interpret, develop and implement marketing strategies in the current and future international business environment
  • Develop relevant skills that will enable you to maximise corporate value while reducing corporate risks
  • Understand how organisations can achieve a competitive advantage through their operations, supply chain design and use of ICT
  • Formulate and improve corporate management strategy
  • Assess the soft leadership skills essential for middle or senior level management

Join a growing community of students from over 150 countries and launch an international career in marketing. Achieve your goals with InterActive without compromising your personal and professional commitments.

 
 

The Global MBA (International Business) enables you to develop effective marketing strategies locally and internationally. The syllabus offers a balance of theory and practical elements, equipping you to deal with real life issues in the workplace. This ensures that your learning experience will be both enjoyable and applicable in a real-world context.

This programme includes 4 core and 2 specialist modules, as well as a concluding research module. You will be able to study up to 2 modules at a time.

Global Postgraduate Certificate in Business Administration read more
Marketing and Business Environment

Learning outcomes

You will gain the ability to:

  • Critically evaluate and analyse the principles of marketing
  • Summarise and critically assess the key factors affecting business performance in international markets
  • Critically analyse and appraise the impact of emerging issues on international marketing activities
  • Analyse and combine elements of the marketing mix, and the role each element plays in achieving marketing objectives
  • Evaluate the response of an organisation to global external forces

Topics covered

  • Marketing Philosophy and Strategy I: Marketing and the Job of the Marketing Manager
  • Marketing Philosophy and Strategy II: A Strategic Marketing Framework
  • Analysis for Marketing Decisions I: Marketing Research and Analysing Consumer Behaviour
  • Marketing Decision Making I: New Product Development
  • Marketing Decision Making II: Product Decisions
  • Marketing Decision Making III: Pricing and Sales Promotion
  • Marketing Decision Making IV: Communications and Advertising Strategy
  • Marketing Decision Making V: Channels of Distribution (Direct Channels of Distribution: Personal Selling and Direct Marketing)
  • Marketing Decision Making VI: Customer Relationship Management
Accounting and Managerial Finance

Learning outcomes

You will gain the ability to:

  • Summarise key principles, trends and tools in accounting and corporate finance.
  • Demonstrate effective approaches to the analysis of corporate finance structure and analysis of corporate financial statements using tools and techniques that are applicable
  • Assess the practical application of models and theories to decisions on corporate financing
  • Critically evaluate the economic benefits of various types of financing.
  • Use internal and external financial information to appraise business performance

Topics covered

  • Introduction to financial statements I: Balance sheet and income statement
  • Introduction to financial statements II: Statement of movement in equity and cash flow statement
  • Introduction to financial statements III: Notes to the accounts and analysing financial statements
  • Financial management I: Investment decision; Traditional methods of investment appraisal
  • Financial management II: Investment decision; Discounted cash flow methods of investment appraisal
  • Financial management III: Financing decision; capital structure theories
  • Financial management IV: Financing decision; sources of finance
  • Financial management V: Financing decision; cost of capital
  • Financial management VI: Managerial; decision working capital and risk management
Systems and Operations Management

Learning outcomes

You will gain the ability to:

  • Critically appraise how operations and information systems contribute to an organisation’s competitiveness and strategic direction
  • Evaluate the ‘competitive advantage Vs. necessary cost’ debate
  • Combine and evaluate complex IT related issues
  • Establish and implement effective operational decisions, with particular reference to change management
  • Describe and critically assess organisations from systems, information and business process perspectives

Topics covered

  • Operations management I: Operations context and strategy
  • Operations management II: Operational functions in the provision of goods and services; Planning and control issues
  • Operations management III: Design of products, services and processes; Production Management: Plant and facilities management
  • Operations management IV: Processes: design, control and change management; Improvements in operations through quality; Understanding the nature of change and problems of implementation and control
  • Operations management V: Constraint Management
  • Operations management VI: Supply Chain Management
  • Organisations, Management, and the Networked Enterprise I: Information Systems in Global Business Today and Global E-Business and Collaboration
  • Organisations, Management, and the Networked Enterprise II: Information Systems, Organisations, and Strategy and Ethical and Social Issues in Information Systems
  • Key System Applications for the Digital Age I: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
  • Key System Applications for the Digital Age II: E-Commerce: Digital Markets, Digital Goods, Managing Knowledge and Enhancing Decision Making
Strategic Management and Leadership

Learning outcomes

You will gain the ability to:

  • Evaluate the most relevant strategic management tools, techniques and concepts
  • Analyse strategic planning processes
  • Understand the decision-making process within complex organisations and environments
  • Apply and appraise the strategic approaches within various types of organisations
  • Assess current leadership innovations and developments and offer alternative responses related to strategy

Topics covered

  • Introduction to classic concepts of the strategic planning process
  • Corporate mission, vision value, and goal
  • Business Economics: the macroeconomic environment and microeconomic choices
  • Competitive strategies – cost-led and differentiated strategies
  • Organisational resources, cultures and competencies
  • Strategic development options and portfolio models
  • Stakeholder analysis
  • Evaluating strategies and matching them to organisational capabilities
  • The relationship between business ethics and business strategy
  • Contemporary issues in strategic management
  • Competitive advantage through innovation
  • Strategic analysis of internal and external environment
  • Contemporary issues in strategic business management
  • Critical evaluation of strategic planning process
  • Ethics and strategic planning
  • Differentiating between management and leadership
  • Models of leadership
Global Postgraduate Diploma in Business Administration read more
Global Marketing Management

Learning outcomes

You will gain the ability to:

  • Assess the main approaches to global marketing
  • Evaluate the information required to establish and implement effective global marketing decisions, policies and strategies
  • Critically evaluate the key marketing practices employed by global organisations in various contexts
  • Use a range of advanced skills to design and implement a marketing plan for a global organisation
  • Assess the global environment and evaluate its impact on marketing strategy for a given global organisation
  • Identify management problems in the area of global marketing, and recommend solutions within different contexts

Topics covered

  • Global Marketing Environment, Cross Cultural Management Issues and Marketing Research I: The Global Marketing Environment and Cross Cultural Issues
  • Global Marketing Environment, Cross Cultural Management Issues and Marketing Research II: Marketing Research - Finding Local and International Spaces
  • Marketing Entry and Global Expansion Strategies I: Marketing Entry Strategies
  • Marketing Entry and Global Expansion Strategies II: Global Expansion Strategies
  • Competitive Advantage, Business Strategy and Organisational Structures in a Global Context I: Competitive Advantage and Business Strategy
  • Competitive Advantage, Business Strategy and Organisational Structures in a Global Context II: Organisational structure in a global context
  • International marketing strategic planning process I: Segmentation and Targeting in International Marketing
  • International marketing strategic planning process II: Positioning in International Marketing
  • International Marketing Mix Decision and Constructing the International Value Chain I: Constructing the International Marketing Mix
  • International Marketing Mix Decision and Constructing the International Value Chain II: Constructing the International Value Chain
Cross-Cultural Management

Learning outcomes

You will gain the ability to:

  • Discuss the approaches to the study of culture, explaining its usefulness and relevance to a range of management issues
  • Analyse the main theoretical approaches to cross-cultural management
  • Investigate issues in the face of increasing cultural diversity, and to recommend how they may be addressed
  • Evaluate the implications of culture and/or language for business communication
  • Identify the effect of global communications on disparate cultures
  • Appraise issues within managing across cultures and provide solutions

Topics covered

  • Analytical Frameworks of Cross Cultural Comparisons I
  • Analytical Frameworks of Cross Cultural Comparisons II
  • Cultural Intelligence and Competence I
  • Cultural Intelligence and Competence II
  • Expatriation and Repatriation I
  • Phenomenological and idiographic measures of personality
  • Expatriation and Repatriation II
  • Cross-Cultural Leadership I
  • Cross-Cultural Leadership II
  • Culture and Negotiations
  • Culture and Communication
Global Master’s in Business Administration read more
Integrative Research and Consultancy Project

Learning outcomes

At the end of the module you should be able to:

  1. Formulate a research proposal and design this into a workable research plan
  2. Design and manage a business critical independent applied research in their chosen discipline and present their findings, to a professionally acceptable standard
  3. Critically evaluate and analyse their findings, reporting on their conclusions in clear and acceptable standard in the form of an engagement report
  4. Synthesize theory in a practical context to evidence knowledge, understanding and transferrable skills with regards to the taught components of their studies

Topics covered

  • The nature of business and management research/consultancy
  • Formulating and clarifying the research/consultancy topic
  • The practice of management consulting
  • Negotiating a scope of work; developing a research proposal
  • Consulting as a profession; business research methods and practice;
  • Formulating the research design and negotiating access and research ethics
  • Understanding research philosophies and approaches
  • Critically reviewing the literature
  • Applicable models for consulting and research
  • Selecting samples and using secondary data
  • Collecting primary data through observation
  • Collecting primary data using semi-structured, in-depth and group interviews
  • Collecting primary data using questionnaires
  • Analysing quantitative data and qualitative data
  • Writing and presenting your project report

Please note: you can only graduate with one award (the highest level achieved), and it will only be issued once you have formally completed your studies.

 
 
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