MSc in Global Marketing
A firm's Marketing is often interwined with its other communication efforts. Individuals who grasp the complexities of each field are always valued in organisations. The MSc in Global Marketing programme consists of four core marketing generalist modules and two modules: Global Marketing and Internet and Digital Marketing Communications.
Programme structure
| MSc Degree |
Diploma in Marketing |
Certificate in Marketing |
| Modules |
Modules |
Modules |
| Strategic Planning |
Strategic Planning |
Strategic Planning |
| Consumer Behaviour |
Consumer Behaviour |
Consumer Behaviour |
| Marketing Management |
Marketing Management |
Marketing Management |
| Integrated Marketing Communications |
Integrated Marketing Communications |
Integrated Marketing Communications |
| Global Marketing |
Global Marketing |
|
| Internet and Digital Marketing Communications |
Internet and Digital Marketing Communications |
|
| Capstone module |
|
|
| Research Methods |
|
|
| Dissertation |
|
|
Specialisation module 1: Global Marketing
This module develops an understanding of international marketing environments, global strategies and the components of global marketing plans. Students will be able to appreciate issues around global marketing decision-making processes within various organisations.
Learning outcomes:
- To understand the global marketing environment and its impact on marketing strategy formulation in the context of the International Marketing Manager
- To develop and evaluate global strategies
- To assess the application of international marketing theory and practice in various organisations
- To provide students with coherent frameworks and theory and practice so that they develop a strategic approach to global marketing
Specialisation module 2: Internet and Digital Marketing Communications
In this module students will understand Internet and Digital Marketing communication strategies, and elements of law that particularly apply to the digital media. Students will also examine the search engines methodology to get an understanding of how they work and what they look for.
Learning outcomes:
- Use appropriate marketing terminology, concepts, theories and models applicable in a variety of digital marketing settings.
- Describe the inter-related nature of the basic digital marketing concept and the business environment.
- Analyse the elements of the digital marketing mix and the role of different elements in achieving marketing objectives.
- Demonstrate a critical appreciation of a variety of market research techniques in digital marketing environment
- Identify and evaluate effective development and implementation of digital marketing strategies
Find out more about our other specialist marketing masters programmes below: