Online MSc in Marketing and International Business: Syllabus and Structure
As global wealth increases and international governments move towards free trade, businesses that their customer bases are becoming global. Organisations require individuals who hold an international perspective. The MSc in Marketing and International Business programme consists of 4 core Marketing modules and 2 specialisation modules: Global Marketing and International Advertising and Brand Management.
Online MSc in Marketing and International Business Programme Structure
| MSC Degree |
Diploma in Marketing |
Certificate in Marketing |
| Modules |
Modules |
Modules |
| Strategic Planning |
Strategic Planning |
Strategic Planning |
| Consumer Behaviour |
Consumer Behaviour |
Consumer Behaviour |
| Marketing Management |
Marketing Management |
Marketing Management |
| Integrated Marketing Communications |
Integrated Marketing Communications |
Integrated Marketing Communications |
| Global Marketing |
Global Marketing |
|
| International Advertising |
International Advertising |
|
| Capstone Module |
|
|
| Research Methods |
|
|
| Dissertation |
|
|
Specialisation Module 1: Global Marketing
This module develops an understanding of international marketing environments, global marketing strategies and the components of strategic international marketing plans. Students will be able to identify issues that facilitate global marketing decision-making processes within various organisations.
Learning outcomes:
- Discuss and critically assess the main approaches to Global Marketing
- Identify and analyse information needed to establish and implement effective global marketing decisions, policies and strategies
- Critically analyse and evaluate global marketing practices employed by organisations in different contexts
- Identify management problems in the area of global marketing and critically evaluate alternative course of actions dependent on the context of the situation
Specialisation Module 2: International Advertising and Brand Management
This module focuses on the challenges associated with building global brands and managing international marketing communications campaigns. The module will make emphasis on cross-cultural management as well as studying best practices and failure cases of companies operating in the field.
Learning outcomes:
- Demonstrate a systematic understanding of the challenges of managing marketing communications beyond national boundaries
- Demonstrate a critical awareness of current issues in international marketing and branding
- Apply academic knowledge to the problems of international management
- Develop management and research skills relevant in an international context.
- Analyse and interpret data and information in order to, evaluate their relevance and validity, and generate a synthesis to aid the interpretation of case situations
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