Online MSc in Marketing, PR and Reputation Management: Syllabus and Structure

A firm's Marketing is often interwined with its other communication efforts. Individuals who grasp the complexities of each field are always valued in organisations. The MSc in Marketing, PR and Reputation Management programme consists of 4 core Marketing generalist modules and 2 modules: PR Management and Corporate Communications and Internet and Digital Marketing Communications.

Online MSc in Marketing, PR and Reputation Management Online Programme Structure

Specialisation Module 1: PR Management and Corporate Communications

This module will provide you with an awareness of the role of public relations in the many different stakeholder environments within which an organisation is concerned. It will also provide an understanding of all means of communication by which those stakeholders can be reached. This module informs you of the organisational and professional context in which people working full-time in public relations operate.

Learning outcomes:

• Identify a range of fundamental theoretical concepts in the area of corporate communications management
• Develop knowledge of the communication process and its impact on the public opinion and corporate reputation
• Develop critical awareness of corporate communications approaches and strategies used by a wide range of organisations
• Effectively research a wide range of sources of information
• Prioritise and assess secondary data in order to investigate corporate communications issues within a wide range of organisations

Specialisation Module 2: Internet and Digital Marketing Communications

In this module you will learn internet and Digital Marketing communication strategies, and elements of law that particularly apply to the digital media. You will also examine the search engines methodology to get an understanding of how they work and what they look for.

Learning outcomes:

• Use appropriate marketing terminology, concepts, theories and models applicable in a variety of digital marketing settings.
• Describe the inter-related nature of the basic digital marketing concept and the business environment.
• Analyse the elements of the digital marketing mix and the role of different elements in achieving marketing objectives.
• Demonstrate a critical appreciation of a variety of market research techniques in digital marketing environment
• Identify and evaluate effective development and implementation of digital marketing strategies

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