MSc in Marketing
MSc in Marketing is a generalist course in marketing management. It is structured to provide a strategic perspective on marketing and communications management, and is designed to help students establish some autonomy over the content of their degree. Students are encouraged to pursue their own interests for career and business development by choosing from a number of elective modules and dissertation.
Part One of the MSc in Marketing programme consists of four core modules and two elective modules of your choice. Part Two of the programme will be a research project which includes an MBA dissertation.
Programme Structure
| MSc Degree |
Diploma in Marketing |
Certificate in Marketing |
| Modules |
Modules |
Modules |
| Strategic Planning |
Strategic Planning |
Strategic Planning |
| Consumer Behaviour |
Consumer Behaviour |
Consumer Behaviour |
| Marketing Management |
Marketing Management |
Marketing Management |
| Integrated Marketing Communications |
Integrated Marketing Communications |
Integrated Marketing Communications |
| Elective |
Elective |
|
| Elective |
Elective |
|
| Capstone module |
|
|
| Business Research Methods |
|
|
| Dissertation |
|
|
Elective modules
| Global Marketing |
Project Management |
| Web‐Marketing: Metrics, Analysis and Evaluation |
Internet and Digital Marketing Communications |
| Global Marketing |
Internet and Digital Marketing Communications |
| Strategic Sales Management |
|
Find out more about our other specialist marketing masters programmes below: