Online MSc in Marketing
MSc in Marketing is a generalist course in marketing management. It is structured to provide a strategic perspective on marketing and communications management, and is designed to help students establish some autonomy over the content of their degree. Students are encouraged to pursue their own interests for career and business development by choosing from a number of elective modules and dissertation.
Part One of the MSc in Marketing programme consists of four core modules and two elective modules of your choice. Part Two of the MSc programme will be a research project which includes an MBA dissertation.
Online MSc in Marketing Programme Structure
| MSC Degree |
Diploma in Marketing |
Certificate in Marketing |
| Modules |
Modules |
Modules |
| Strategic Planning |
Strategic Planning |
Strategic Planning |
| Consumer Behaviour |
Consumer Behaviour |
Consumer Behaviour |
| Marketing Management |
Marketing Management |
Marketing Management |
| Integrated Marketing Communications |
Integrated Marketing Communications |
Integrated Marketing Communications |
| Elective |
Elective |
|
| Elective |
Elective |
|
| Capstone Module |
|
|
| Research Methods |
|
|
| Dissertation |
|
|
Elective Modules
| Global Marketing |
International Advertising and Brand Management |
| Marketing Research |
Project Management |
| Operations Management |
Internet and Digital Marketing Communications |
| Managing Information |
Web‐Marketing: Metrics, Analysis and Evaluation |
| Strategic Sales Management |
Key Account Management |
| PR and Corporate Communications |
Advertising Management |
Find out more about our other specialist marketing masters programmes below: