Global MBA (Entrepreneurship)*

Learning outcomes

You will gain the ability to:

• Critically evaluate and analyse the principles of marketing
• Summarise and critically assess the key factors affecting business performance in international markets.
• Critically analyse and appraise the impact of emerging issues on international marketing activities.
• Analyse and combine elements of the marketing mix, and the role each element plays in achieving marketing objectives.
• Evaluate the response of an organisation to global external forces.

Topics covered

• Marketing Philosophy and Strategy I: Marketing and the Job of the Marketing Manager
• Marketing Philosophy and Strategy II: A Strategic Marketing Framework
• Analysis for Marketing Decisions I: Marketing Research and Analysing Consumer Behaviour
• Marketing Decision Making I: New Product Development
• Marketing Decision Making II: Product Decisions
• Marketing Decision Making III: Pricing and Sales Promotion
• Marketing Decision Making IV: Communications and Advertising Strategy
• Marketing Decision Making V: Channels of Distribution (Direct Channels of Distribution: Personal Selling and Direct Marketing)
• Marketing Decision Making VI: Customer Relationship Management

Learning outcomes

You will gain the ability to:

• Summarise key principles, trends and tools in accounting and corporate finance.
• Demonstrate effective approaches to the analysis of corporate finance structure and analysis of corporate financial statements using tools and techniques that are applicable
• Assess the practical application of models and theories to decisions on corporate financing.
• Critically evaluate the economic benefits of various types of financing.
• Use internal and external financial information to appraise business performance

Topics covered

• Introduction to financial statements I: Balance sheet and income statement
• Introduction to financial statements II: Statement of movement in equity and cash flow statement
• Introduction to financial statements III: Notes to the accounts and analysing financial statements
• Financial management I: Investment decision; Traditional methods of investment appraisal
• Financial management II: Investment decision; Discounted cash flow methods of investment appraisal
• Financial management III: Financing decision; capital structure theories
• Financial management IV: Financing decision; sources of finance
• Financial management V: Financing decision; cost of capital
• Financial management VI: Managerial; decision working capital and risk management

Learning outcomes

You will gain the ability to:

• Critically appraise how operations and information systems contribute to an organisation’s competitiveness and strategic direction
• Evaluate the ‘competitive advantage Vs. necessary cost’ debate
• Combine and evaluate complex IT related issues
• Establish and implement effective operational decisions, with particular reference to change management
• Describe and critically assess organisations from systems, information and business process perspectives.

Topics covered

• Operations management I: Operations context and strategy
• Operations management II: Operational functions in the provision of goods and services; Planning and control issues
• Operations management III: Design of products, services and processes; Production Management: Plant and facilities management
• Operations management IV: Processes: design, control and change management; Improvements in operations through quality; Understanding the nature of change and problems of implementation and control
• Operations management V: Constraint Management
• Operations management VI: Supply Chain Management
• Organisations, Management, and the Networked Enterprise I: Information Systems in Global Business Today and Global E-Business and Collaboration
• Organisations, Management, and the Networked Enterprise II: Information Systems, Organisations, and Strategy and Ethical and Social Issues in Information Systems
• Key System Applications for the Digital Age I: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
• Key System Applications for the Digital Age II: E-Commerce: Digital Markets, Digital Goods, Managing Knowledge and Enhancing Decision Making

Learning outcomes

You will gain the ability to:

• Evaluate the most relevant strategic management tools, techniques and concepts
• Analyse strategic planning processes
• Understand the decision-making process within complex organisations and environments
• Apply and appraise the strategic approaches within various types of organisations
• Assess current leadership innovations and developments and offer alternative responses related to strategy

Topics covered

• Introduction to classic concepts of the strategic planning process
• Corporate mission, vision value, and goal
• Business Economics: the macroeconomic environment and microeconomic choices
• Competitive strategies – cost-led and differentiated strategies
• Organisational resources, cultures and competencies
• Strategic development options and portfolio models
• Stakeholder analysis
• Evaluating strategies and matching them to organisational capabilities
• The relationship between business ethics and business strategy
• Contemporary issues in strategic management
• Competitive advantage through innovation
• Strategic analysis of internal and external environment
• Contemporary issues in strategic business management
• Critical evaluation of strategic planning process
• Ethics and strategic planning
• Differentiating between management and leadership
• Models of leadership

Learning outcomes

You will gain the ability to:

• Critically appraise ways in which ideas can be turned into commercial success and practical ventures
• Identify, design and implement the key processes in setting up a business
• Combine and evaluate business related issues and convert opportunities into business ideas
• Identify and justify the information required to setting up and managing a successful business venture
• Describe and critically assess business ideas and their implementation process

Topics covered

• The Entrepreneurial Process and Idea Generation
• Opportunity Recognition, Shaping, and Reshaping
• Entrepreneurial Marketing, Business Planning and Building Your Pro Forma Financial Statements
• Equity Financing: Informal Investment, Venture Capital, and Harvesting
• Debt and Other Forms of Financing
• External Assistance for Start-ups and Small Businesses
• Legal and Tax Issues and Intellectual Property
• Selling in an Entrepreneurial Context
• Beyond Start-up: Developing and Sustaining the Growing Organization
• Franchising and Social Entrepreneurship

Learning outcomes

You will gain the ability to:

• Evaluate of innovation and the drive between innovation success and commercial success
• Appraise any commonalities that may exist within innovation across industries
• Analyse innovation challenges and proffering solutions based on analysis carried out
• Design and use range of techniques and tools to evaluate ideas for new product development
• Critically evaluate commercial, social and political influences on innovation and the design process

Topics covered

• Creating advantage in the minds of many and Chartering innovation within the organisation I:
• Creating advantage in the minds of many and Chartering innovation within the organization II:
• Preparing, developing and supporting the right team I:
• Preparing, developing and supporting the right team II:
• Placing customers at the centre of innovation I:
• Placing customers at the centre of innovation II:
• Changing the organisation to deliver the innovation I:
• Changing the organisation to deliver the innovation II:
• Motivating the right partners and sharing the returns and Building momentum in the market I:
• Motivating the right partners and sharing the returns and Building momentum in the market II:

Learning outcomes

At the end of the module you should be able to:

1. Formulate a research proposal and design this into a workable research plan
2. Design and manage a business critical independent applied research in their chosen discipline and present their findings, to a professionally acceptable standards
3. Critically evaluate and analyse their findings, reporting on their conclusions in clear and acceptable standard in the form of an engagement report
4. Synthesize theory in a practical context to evidence knowledge, understanding and transferrable skills with regards to the taught components of their studies

Topics covered

• The nature of business and management research/consultancy
• Formulating and clarifying the research/consultancy topic
• The practice of management consulting
• Negotiating a scope of work; developing a research proposal
• Consulting as a profession; business research methods and practice;
• Formulating the research design and negotiating access and research ethics
• Understanding research philosophies and approaches
• Critically reviewing the literature
• Applicable models for consulting and research
• Selecting samples and using secondary data
• Collecting primary data through observation
• Collecting primary data using semi-structured, in-depth and group interviews
• Collecting primary data using questionnaires
• Analysing quantitative data and qualitative data
• Writing and presenting your project report