Postgraduate education online

mba distance learning

Global MBA (Luxury Brand Management)

Next intake:
  • September 2014
Duration:
  • Minimum:18 months
  • Maximum: 3 years
Fees:
  • £8500
  • For information about our instalment plans or applying for a partial bursary please fill in the enquiry form on the right

If you have aspirations to pursue a career with one of the major international luxury brands or to setup your own business in the same industry, this MBA provides a viable route to both. The cutting-edge InterActive platform allows you to study at your own pace, and you will benefit from a truly flexible study experience, from any location worldwide. This specialised programme is delivered in collaboration with London School of Business and Finance.

The Global MBA (Luxury Brand Management) prepares marketing or communications professionals for working at middle to senior level managerial positions. You will learn how to lead major luxury businesses (in fashion, cosmetics, wine, watch and jewellery) to success on a global scale. On top of this, you will gain advanced knowledge in finance and accounting, strategic management and operations.

Learning outcomes of the programmeread more

You will be able to:

  • Design product propositions and marketing plans (including campaigns and brand promotions), as well as manage the distribution, merchandising and pricing of luxury brands
  • Design marketing strategies for global organisations, implement marketing plans and evaluate performance
  • Interpret, develop and implement marketing strategies worldwide within the current and future commercial environment
  • Exhibit relevant skills for maximising corporate value while reducing corporate risks
  • Help companies achieve a competitive advantage through their use of ICT, operations and supply chain design
  • Understand, formulate and make improvements to corporate management strategy
  • Excel as a middle or senior level manager

InterActive’s innovative e-learning platform gives you access to a wide range of online tools and resources available at any time and from any global location:

  • Watch the full programme syllabus in HD quality video lectures
  • Real-life case studies, including their solutions, in HD quality video sessions
  • Live discussion forums with your classmates and tutors
  • A wide range of study materials, including revision kits and lecture notes
  • Mock assignments and quizzes
  • Access to extensive online resources (libraries and other databases)

Become part of the InterActive community and join a growing body of students from over 150 countries. Learn how to apply your skills to the luxury brands industry, gain a postgraduate degree and build a fulfilling and successful career within the sector.

 
 

The Global MBA (Luxury Brand Management) will help you achieve success in organisations promoting luxury brands. You will develop your academic competencies in key business areas related to the luxury brands market, and hone your global marketing skills. There will be an examination of successful business models, as well as widely adopted strategies and practices in the industry. You will also understand the life-cycle, value chain, pricing issues, communications and brand strategies of luxury products.

The programme starts with 4 core modules, covering management, finance, marketing and operations. You will then continue with 2 specialist modules in luxury brand management and global marketing. You may study either 1 or 2 core and specialist modules simultaneously. You will finish your studies by completing the concluding module and dissertation.

Global Postgraduate Certificate in Business Administrationread more
Marketing and Business Environment

Learning outcomes:

You will be able to:

  • Critically evaluate and analyse the principles of marketing
  • Summarise and critically assess the key factors affecting business performance in international markets
  • Critically analyse and appraise the impact of emerging issues on international marketing activities
  • Analyse and combine elements of the marketing mix, and the role each element plays in achieving marketing objectives
  • Evaluate the response of an organisation to global external forces

Topics covered:

  • Marketing Philosophy and Strategy I: Marketing and the Job of the Marketing Manager
  • Marketing Philosophy and Strategy II: A Strategic Marketing Framework
  • Analysis for Marketing Decisions I: Marketing Research and Analysing Consumer Behaviour
  • Marketing Decision Making I: New Product Development
  • Marketing Decision Making II: Product Decisions
  • Marketing Decision Making III: Pricing and Sales Promotion
  • Marketing Decision Making IV: Communications and Advertising Strategy
  • Marketing Decision Making V: Channels of Distribution (Direct Channels of Distribution: Personal Selling and Direct Marketing)
  • Marketing Decision Making VI: Customer Relationship Management
Accounting and Managerial Finance

Learning outcomes:

You will be able to:

  • Summarise key principles, trends and tools in accounting and corporate finance
  • Demonstrate effective approaches to the analysis of corporate finance structure and analysis of corporate financial statements using tools and techniques that are applicable
  • Assess the practical application of models and theories to decisions on corporate financing
  • Critically evaluate the economic benefits of various types of financing
  • Use internal and external financial information to appraise business performance

Topics covered:

  • Introduction to financial statements I: Balance sheet and income statement
  • Introduction to financial statements II: Statement of movement in equity and cash flow statement
  • Introduction to financial statements III: Notes to the accounts and analysing financial statements
  • Financial management I: Investment decision; Traditional methods of investment appraisal
  • Financial management II: Investment decision; Discounted cash flow methods of investment appraisal
  • Financial management III: Financing decision; capital structure theories
  • Financial management IV: Financing decision; sources of finance
  • Financial management V: Financing decision; cost of capital
  • Financial management VI: Managerial; decision working capital and risk management
Systems and Operations Management

Learning outcomes:

You will be able to:

  • Critically appraise how operations and information systems contribute to an organisation's competitiveness and strategic direction
  • Evaluate the 'competitive advantage Vs. necessary cost' debate
  • Combine and evaluate complex IT related issues
  • Establish and implement effective operational decisions, with particular reference to change management
  • Describe and critically assess organisations from systems, information and business process perspectives

Topics covered:

  • Operations management I: Operations context and strategy
  • Operations management II: Operational functions in the provision of goods and services; Planning and control issues
  • Operations management III: Design of products, services and processes; Production Management: Plant and facilities management
  • Operations management IV: Processes: design, control and change management; Improvements in operations through quality; Understanding the nature of change and problems of implementation and control
  • Operations management V: Constraint Management
  • Operations management VI: Supply Chain Management
  • Organisations, Management, and the Networked Enterprise I: Information Systems in Global Business Today and Global E-Business and Collaboration
  • Organisations, Management, and the Networked Enterprise II: Information Systems, Organisations, and Strategy and Ethical and Social Issues in Information Systems
  • Key System Applications for the Digital Age I: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
  • Key System Applications for the Digital Age II: E-Commerce: Digital Markets, Digital Goods, Managing Knowledge and Enhancing Decision Making
Strategic Management and Leadership

Learning outcomes:

You will be able to:

  • Evaluate the most relevant strategic management tools, techniques and concepts
  • Analyse strategic planning processes
  • Understand the decision-making process within complex organisations and environments
  • Apply and appraise the strategic approaches within various types of organisations
  • Assess current leadership innovations and developments and offer alternative responses related to strategy

Topics covered:

  • Introduction to classic concepts of the strategic planning process
  • Corporate mission, vision value, and goal
  • Business Economics: the macroeconomic environment and microeconomic choices
  • Competitive strategies – cost-led and differentiated strategies
  • Organisational resources, cultures and competencies
  • Strategic development options and portfolio models
  • Stakeholder analysis
  • Evaluating strategies and matching them to organisational capabilities
  • The relationship between business ethics and business strategy
  • Contemporary issues in strategic management
  • Competitive advantage through innovation
  • Strategic analysis of internal and external environment
  • Contemporary issues in strategic business management
  • Critical evaluation of strategic planning process
  • Ethics and strategic planning
  • Differentiating between management and leadership
  • Models of leadership
Global Postgraduate Certificate in Diploma Administrationread more
Luxury Brand Management

Learning outcomes:

You will be able to:

  • Assess the project life cycle and explore and critically appraise alternative approaches to the management of luxury brands
  • Critically evaluate the relationship between marketing strategies and brand value for luxury brands
  • Evaluate the current practices in a luxury brand organisation and identify and critically evaluate suggestions for improvement
  • Identify and critically assess the criteria for success in the luxury brand industry
  • Apply the appropriate approaches, tools and techniques to brand management

Topics covered

  • The Uniqueness of the Luxury Brand Industry I: The Difference in expectations and findings from the Luxury Brand Industry
  • The Uniqueness of the Luxury Brand Industry II: Competitive Advantage requirements and successful business models in the luxury brand industry and a review of three major players (LVMH, Richemont, and PPR Gucci)
  • Major Sectors in the Luxury Industry: Fashion, Perfumes and Cosmetics, Wine and Spirits, and Watch and Jewellery
  • The Value chain and management issues: Retail vs Wholesale, Pricing and the risk of the major key account
  • The Luxury Brand: The value of a brand, Characteristics, Brands and Brand Signs and the legal aspects
  • Product Life Cycle and strategies in the Luxury Brand Industry
  • Creativity in Luxury Brand Management I
  • Creativity in Luxury Brand Management II
  • Marketing Communication in Brand Management
  • Distribution and Supply Chain in the Luxury Brand Management Industry
Global Marketing Management

Learning outcomes:

You will be able to:

  • Critically assess the main approaches to global marketing and evaluate the  information required to establish and implement effective global marketing decisions, policies and strategies
  • Critically evaluate the key marketing practices employed by global organisations in various contexts
  • Synthesise and critically evaluate a marketing plan and the range of advanced skills required to design and implement the marketing plan for a global organisation
  • Assess the global marketing environment and critically evaluate its impact on marketing strategy formulation for a given global organisation
  • Identify management problems in the area of global marketing, including an evaluation of market entry strategies and courses of action within the situation-dependent context

Topics covered

  • Global Marketing Environment, Cross Cultural Management Issues and Marketing Research I: The Global Marketing Environment and Cross Cultural Issues
  • Global Marketing Environment, Cross Cultural Management Issues and Marketing Research II: Marketing Research - Finding Local and International Spaces
  • Marketing Entry and Global Expansion Strategies I: Marketing Entry Strategies
  • Marketing Entry and Global Expansion Strategies II: Global Expansion Strategies
  • Competitive Advantage, Business Strategy and Organisational Structures in a Global Context I: Competitive Advantage and Business Strategy
  • Competitive Advantage, Business Strategy and Organisational Structures in a Global Context II: Organisational structure in a global context
  • International marketing strategic planning process I: Segmentation and Targeting in International Marketing
  • International marketing strategic planning process II: Positioning in International Marketing
  • International Marketing Mix Decision and Constructing the International Value Chain I: Constructing the International Marketing Mix
  • International Marketing Mix Decision and Constructing the International Value Chain II: Constructing the International Value Chain
Global Master's in Business Administrationread more
Integrative Research and Consultancy Project

Learning outcomes

At the end of the module you should be able to:

  • Formulate a research proposal and design this into a workable research plan
  • Design and manage a business critical independent applied research in their chosen discipline and present their findings, to a professionally acceptable standard
  • Critically evaluate and analyse their findings, reporting on their conclusions in clear and acceptable standard in the form of an engagement report
  • Synthesize theory in a practical context to evidence knowledge, understanding and transferrable skills with regards to the taught components of their studies

Topics covered

  • The nature of business and management research/consultancy
  • Formulating and clarifying the research/consultancy topic
  • The practice of management consulting
  • Negotiating a scope of work; developing a research proposal
  • Consulting as a profession; business research methods and practice;
  • Formulating the research design and negotiating access and research ethics
  • Understanding research philosophies and approaches
  • Critically reviewing the literature
  • Applicable models for consulting and research
  • Selecting samples and using secondary data
  • Collecting primary data through observation
  • Collecting primary data using semi-structured, in-depth and group interviews
  • Collecting primary data using questionnaires
  • Analysing quantitative data and qualitative data
  • Writing and presenting your project report

Please note: you can only graduate with one award (the highest level achieved), and it will only be issued once you have formally completed your studies.

 
 
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