Postgraduate education online

mba distance learning

Global MBA (Marketing Management)

Next intake:
  • September 2014
Duration:
  • Minimum: 18 months
  • Maximum: 3 years
Fees:
  • £8500
  • For information about our instalment plans or applying for a partial bursary please fill in the enquiry form on the right

Match the pace of the constantly developing field of marketing and graduate with a postgraduate degree – the Global MBA (Marketing Management). The product of a partnership between London School of Business and Finance and InterActive, this programme is delivered 100% online. This provides complete flexibility, even to students with the most demanding schedules. You will be able to study from any location and at your own pace via award-winning online study resources.

The programme will prepare you in areas such as strategic management, finance and operations management. You will also gain extensive knowledge in global marketing management and digital marketing, ensuring you are able to pursue a successful career within global organisations. As a graduate you will be able to evaluate the key marketing practices employed by international companies, as well as the factors affecting performance in international markets. You will also have an excellent grasp of the main approaches, recent trends, and strategies used in e-marketing..

What are the programme learning outcomes?read more

The programme will enable you to:

  • Appreciate issues around global marketing decision-making processes within various organisations
  • Use and optimise search engine marketing (including AdWords, MSN PPC and other), and understand key web advertising tools
  • Fully understand and use marketing strategies in the present and future international business environment
  • Improve the skills that you can use to maximise corporate value and reduce corporate risk
  • Acquire the right skillset for understanding how organisations can achieve competitive advantage through their operations, supply chain design and use of ICT
  • Create and make improvements to corporate management strategy
  • Assess middle or senior level management leadership skills

The innovative InterActive platform gives you 24/7 access to resources and tools which provide you with a unique online learning experience:

  • The full programme syllabus is delivered through HD quality video lectures
  • Numerous case studies (including solutions) contained in HD-quality video sessions
  • Chat sessions with your tutors, mentors and classmates
  • Comprehensive lecture notes and revision kits
  • Frequent quizzes and mock assignments

In addition, you will be able to use electronic resources such as e-libraries, journals and e-books provided by London School of Business and Finance.

Join a global community of tutors, mentors and students from over 150 countries, and acquire advanced knowledge in global marketing. Upon completion of the programme you will receive a postgraduate degree validated by the International Telematic University UNINETTUNO.

 
 

Learn key marketing disciplines and acquire theoretical and practical skills in strategic management, finance and operations. You will refresh your knowledge in all core marketing concepts and principles (including global marketing, marketing management and emarketing) and gain an in-depth knowledge of successful current global marketing practices. You will learn how to design, critically assess and implement a marketing plan for a global organisation, as well as how to develop and improve digital marketing strategies.

Your studies will commence with 4 core and 2 specialist modules. You may choose to study up to 2 of them at a time. Once these are completed, you will be able to proceed with your last module and a final project.

Global Postgraduate Certificate in Business Administration read more
Marketing and Business Environment

Learning outcomes

You will gain the ability to:

  • Critically evaluate and analyse the principles of marketing
  • Summarise and critically assess the key factors affecting business performance in international markets.
  • Critically analyse and appraise the impact of emerging issues on international marketing activities.
  • Analyse and combine elements of the marketing mix, and the role each element plays in achieving marketing objectives.
  • Evaluate the response of an organisation to global external forces.

Topics covered

  • Marketing Philosophy and Strategy I: Marketing and the Job of the Marketing Manager
  • Marketing Philosophy and Strategy II: A Strategic Marketing Framework
  • Analysis for Marketing Decisions I: Marketing Research and Analysing Consumer Behaviour
  • Marketing Decision Making I: New Product Development
  • Marketing Decision Making II: Product Decisions
  • Marketing Decision Making III: Pricing and Sales Promotion
  • Marketing Decision Making IV: Communications and Advertising Strategy
  • Marketing Decision Making V: Channels of Distribution (Direct Channels of Distribution: Personal Selling and Direct Marketing)
  • Marketing Decision Making VI: Customer Relationship Management
Accounting and Managerial Finance

Learning outcomes

You will gain the ability to:

  • Summarise key principles, trends and tools in accounting and corporate finance.
  • Demonstrate effective approaches to the analysis of corporate finance structure and analysis of corporate financial statements using tools and techniques that are applicable
  • Assess the practical application of models and theories to decisions on corporate financing.
  • Critically evaluate the economic benefits of various types of financing.
  • Use internal and external financial information to appraise business performance

Topics covered

  • Introduction to financial statements I: Balance sheet and income statement
  • Introduction to financial statements II: Statement of movement in equity and cash flow statement
  • Introduction to financial statements III: Notes to the accounts and analysing financial statements
  • Financial management I: Investment decision; Traditional methods of investment appraisal
  • Financial management II: Investment decision; Discounted cash flow methods of investment appraisal
  • Financial management III: Financing decision; capital structure theories
  • Financial management IV: Financing decision; sources of finance
  • Financial management V: Financing decision; cost of capital
  • Financial management VI: Managerial; decision working capital and risk management
Systems and Operations Management

Learning outcomes

You will gain the ability to:

  • Critically appraise how operations and information systems contribute to an organisation’s competitiveness and strategic direction
  • Evaluate the ‘competitive advantage Vs. necessary cost’ debate
  • Combine and evaluate complex IT related issues
  • Establish and implement effective operational decisions, with particular reference to change management
  • Describe and critically assess organisations from systems, information and business process perspectives.

Topics covered

  • Operations management I: Operations context and strategy
  • Operations management II: Operational functions in the provision of goods and services; Planning and control issues
  • Operations management III: Design of products, services and processes; Production Management: Plant and facilities management
  • Operations management IV: Processes: design, control and change management; Improvements in operations through quality; Understanding the nature of change and problems of implementation and control
  • Operations management V: Constraint Management
  • Operations management VI: Supply Chain Management
  • Organisations, Management, and the Networked Enterprise I: Information Systems in Global Business Today and Global E-Business and Collaboration
  • Organisations, Management, and the Networked Enterprise II: Information Systems, Organisations, and Strategy and Ethical and Social Issues in Information Systems
  • Key System Applications for the Digital Age I: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
  • Key System Applications for the Digital Age II: E-Commerce: Digital Markets, Digital Goods, Managing Knowledge and Enhancing Decision Making
Strategic Management and Leadership

Learning outcomes

You will gain the ability to:

  • Evaluate the most relevant strategic management tools, techniques and concepts
  • Analyse strategic planning processes
  • Understand the decision-making process within complex organisations and environments
  • Apply and appraise the strategic approaches within various types of organisations
  • Assess current leadership innovations and developments and offer alternative responses related to strategy

Topics covered

  • Introduction to classic concepts of the strategic planning process
  • Corporate mission, vision value, and goal
  • Business Economics: the macroeconomic environment and microeconomic choices
  • Competitive strategies – cost-led and differentiated strategies
  • Organisational resources, cultures and competencies
  • Strategic development options and portfolio models
  • Stakeholder analysis
  • Evaluating strategies and matching them to organisational capabilities
  • The relationship between business ethics and business strategy
  • Contemporary issues in strategic management
  • Competitive advantage through innovation
  • Strategic analysis of internal and external environment
  • Contemporary issues in strategic business management
  • Critical evaluation of strategic planning process
  • Ethics and strategic planning
  • Differentiating between management and leadership
  • Models of leadership
Global Postgraduate Diploma in Business Administration read more
Global Marketing Management

Learning outcomes

You will gain the ability to:

  • Assess the main approaches to global marketing
  • Evaluate the information required to establish and implement effective global marketing decisions, policies and strategies
  • Critically evaluate the key marketing practices employed by global organisations in various contexts
  • Use a range of advanced skills to design and implement a marketing plan for a global organisation
  • Assess the global environment and evaluate its impact on marketing strategy for a given global organisation
  • Identify management problems in the area of global marketing, and recommend solutions within different contexts

Topics covered

  • Global Marketing Environment, Cross Cultural Management Issues and Marketing Research I: The Global Marketing Environment and Cross Cultural Issues
  • Global Marketing Environment, Cross Cultural Management Issues and Marketing Research II: Marketing Research - Finding Local and International Spaces
  • Marketing Entry and Global Expansion Strategies I: Marketing Entry Strategies
  • Marketing Entry and Global Expansion Strategies II: Global Expansion Strategies
  • Competitive Advantage, Business Strategy and Organisational Structures in a Global Context I: Competitive Advantage and Business Strategy
  • Competitive Advantage, Business Strategy and Organisational Structures in a Global Context II: Organisational structure in a global context
  • International marketing strategic planning process I: Segmentation and Targeting in International Marketing
  • International marketing strategic planning process II: Positioning in International Marketing
  • International Marketing Mix Decision and Constructing the International Value Chain I: Constructing the International Marketing Mix
  • International Marketing Mix Decision and Constructing the International Value Chain II: Constructing the International Value Chain
Digital Marketing Communications

Outcomes

  • Assess the main approaches to internet marketing and e-promotion
  • Identify and critically evaluate effective strategies, tools and development approaches for digital marketing
  • Evaluate the relationship between effective internet and digital marketing communications and successful public relations management
  • Evaluate the current internet and digital marketing communications practices in a global organisation, and identify, create and appraise improvement strategies
  • Analyse current developments in new media and evaluate their potential impact on the communication strategies of a chosen organisation

Topics covered

  • Internet Marketing, E-Promotion Strategies and Mobile Marketing I: Definition, Aims and origins of Internet Marketing
  • Internet Marketing, E-Promotion Strategies and Mobile Marketing II: E-Promotion Strategies and Mobile Marketing
  • Strategic digital marketing, Management and assessment of digital marketing communications and Digital media and advertising I: Strategic Digital Marketing, Management and Assessment of Digital marketing communications
  • Strategic digital marketing, Management and assessment of digital marketing communications and Digital media and advertising II: Digital Media and Advertisement
  • Internet communications channels and strategies and Managing direct and database marketing I: Internet communications channels and strategies
  • Internet communications channels and strategies and Managing direct and database marketing II: Managing direct and database marketing
  • Consumer behaviour in cyber environment and Interactive communications with customers and consumers I: Consumer behaviour in cyber environment
  • Consumer behaviour in cyber environment and Interactive communications with customers and consumers II: Interactive communication with customers and consumers
  • New media, new trends and Strategic considerations of internet marketing I
  • New media, new trends and Strategic considerations of internet marketing II
Global Master’s in Business Administrationread more
Integrative Research and Consultancy Project

Learning outcomes

At the end of the module you should be able to:

  1. Formulate a research proposal and design this into a workable research plan
  2. Design and manage a business critical independent applied research in their chosen discipline and present their findings, to a professionally acceptable standard
  3. Critically evaluate and analyse their findings, reporting on their conclusions in clear and acceptable standard in the form of an engagement report
  4. Synthesize theory in a practical context to evidence knowledge, understanding and transferrable skills with regards to the taught components of their studies

Topics covered

  • The nature of business and management research/consultancy
  • Formulating and clarifying the research/consultancy topic
  • The practice of management consulting
  • Negotiating a scope of work; developing a research proposal
  • Consulting as a profession; business research methods and practice;
  • Formulating the research design and negotiating access and research ethics
  • Understanding research philosophies and approaches
  • Critically reviewing the literature
  • Applicable models for consulting and research
  • Selecting samples and using secondary data
  • Collecting primary data through observation
  • Collecting primary data using semi-structured, in-depth and group interviews
  • Collecting primary data using questionnaires
  • Analysing quantitative data and qualitative data
  • Writing and presenting your project report

Please note: you can only graduate with one award (the highest level achieved), and it will only be issued once you have formally completed your studies.

 
 
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