01 June 2017
marketing
mobile apps
6 apps that have transformed marketing
We look at the indispensable apps that every top marketing executive needs on their desktop.
01 June 2017
marketing
social media
Social media: the good, the bad and the ugly - part 1
In the first part of this series, we explore the positive aspects of corporate social media from around the world.
02 May 2017
marketing
communications
social media
5 marketing campaigns gone wrong
Any publicity is good publicity, right? In the case of these campaigns, that maxim may need to be re-examined.
02 May 2017
marketing
gaming
software
3 innovative digital marketing campaigns in the gaming industry
These campaigns show it takes more than a funny video or quirky catchphrase for a product to become a hit.