August
2017
03

Social Media: The good, the bad and the ugly (part II)

The slightest mistake on social media can result in catastrophe for businesses. Here, we explore ‘the bad side’ of social media.
June
2017
01

6 apps that have transformed marketing

We look at the indispensable apps that every top marketing executive needs on their desktop.
June
2017
01

Social media: the good, the bad and the ugly - part 1

In the first part of this series, we explore the positive aspects of corporate social media from around the world.
03 August 2017
Social Media: The good, the bad and the ugly (part II)
The slightest mistake on social media can result in catastrophe for businesses. Here, we explore ‘the bad side’ of social media.
May
2017
02

5 marketing campaigns gone wrong

Any publicity is good publicity, right? In the case of these campaigns, that maxim may need to be re-examined.
May
2017
02

3 innovative digital marketing campaigns in the gaming industry

These campaigns show it takes more than a funny video or quirky catchphrase for a product to become a hit.
Recent Publications
03 August 2017
Social Media: The good, the bad and the ugly (part II)
The slightest mistake on social media can result in catastrophe for businesses. Here, we explore ‘the bad side’ of social media.
01 June 2017
marketing
mobile apps
6 apps that have transformed marketing
We look at the indispensable apps that every top marketing executive needs on their desktop.
01 June 2017
marketing
social media
Social media: the good, the bad and the ugly - part 1
In the first part of this series, we explore the positive aspects of corporate social media from around the world.
02 May 2017
marketing
communications
social media
5 marketing campaigns gone wrong
Any publicity is good publicity, right? In the case of these campaigns, that maxim may need to be re-examined.
02 May 2017
marketing
gaming
software
3 innovative digital marketing campaigns in the gaming industry
These campaigns show it takes more than a funny video or quirky catchphrase for a product to become a hit.