Start Dates
Every 12 weeks
Specialisations
Global MBA (Marketing Management)
Award
Global MBA
Duration
18 to 36 months
Fees
£8,500
Provided by
Awarded by
Investigate global and digital marketing practices by exploring key strategies and the most up-to-date trends in international business.
This MBA specialisation will prepare you in areas such as strategic management, finance, and operations management. You will also gain extensive knowledge in global marketing management and digital marketing, ensuring you are able to pursue a successful career within global organisations. As a graduate, you will be able to evaluate the key marketing practices employed by international companies, as well as the factors affecting performance in international markets.

Learning Outcomes

Graduates of the Global MBA (Marketing Management) will possess career-ready skills in:

  • Global marketing decision-making processes
  • Search engine marketing including AdWords, SEO, PPC, and more
  • Implementing marketing strategies and achieving a competitive advantage
  • Maximising corporate value, and reducing corporate risk
  • Leadership at senior-level management positions
  • You will study your programme with the online learning organisation InterActive, a leader in the provision of e-learning. Your programme modules and learning content are delivered via InterActive’s Canvas study platform, and feature the following resources:

    • Professionally produced video lectures created by leading business practitioners
    • A designated tutor who will provide support and feedback throughout your programme
    • Case studies and discussion questions to enhance your understanding of theory in context
    • Downloadable e-books and free library resources to aid your assignment writing and research
    • Access to online forums where you can share and discuss new concepts with fellow students and professionals from around the world
    • UK undergraduate degree or equivalent - any subject area
    • English levels 5.5 IELTS (5.5 in all bands) or equivalent*
    • Relevant work experience is an asset, but no work experience is required

    Students who fail to meet academic requirements can be assessed on their relevant work experience (minimum 3 years' management experience for mature study route).

  • The Global MBA syllabus reflects the international marketplace by combining the latest in management theory with the practical skills that modern employers need. It is a comprehensive programme that examines key fundamentals such as finance, strategic management, operations management, and marketing. You can either enrol on the standard programme with a fixed syllabus of six modules, or select one of 16 specialisations featuring two elective modules to tailor your degree to fit your career goals.

    The latter part of the programme involves a research project – including writing your MBA dissertation. Each programme module is worth 15 ECTS credits. The final dissertation project is valued at 30 ECTS credits. Follow this link to see the full programme syllabus

     

  • Information based on the class of 2015-2016 

Testimonials

The tutors were always available and helpful, answering questions, supporting challenges on all modules.
— Giorgio Zaccarian, Italy
Michael Vos, Netherlands
The Global MBA is innovative and modern. The content is very good, I learned a lot, and I can apply the things I learned from the modules in my work.
— Michael Vos, Netherlands
Olga Korliakova, Russia
The online learning platform has brought us all together from different parts of the world. The teachers are so helpful, and they make your education easier. It is really unforgettable.
— Olga Korliakova, Russia
Kunhipurayil Ratnakumar Mattankot, India
InterActive provides the best options. Anybody can study from anywhere in the world.
— Kunhipurayil Ratnakumar Mattankot, India

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