Start Dates
January, May and September
Specialisations
No
Award
MSc in International Marketing
Duration
12 - 60 months
Fees
£7,160
Provided by
Awarded by
Enjoy Chartered Institute of Marketing membership upon enrolment, and with Chartered Management Institute accreditation, get solid preparation for your global career.
The MSc in International Marketing offers graduates specialist skills in the application of marketing tools for global business and provides a postgraduate award with a strong focus on employability. The programme is geared towards graduates with an interest in marketing on a global scale, and provides insight into the marketing industry as well as preparation for a career within a rapidly evolving work environment.

Learning Outcomes

Graduates of the MSc in International Marketing programme will possess career-ready skills in:

  • Advanced marketing and leadership strategy

  • Global reputation management

  • Business analysis for high-level decision making

  • Emerging marketing themes, trends, and practices worldwide

  • Research methodologies and professional development   

  • Your programme modules and learning content are delivered via the Canvas study platform, and feature the following resources:

    • Professionally produced video lectures created by leading business practitioners
    • Access to online forums where you can share and discuss new concepts with fellow students and professionals from around the world
    • Case studies and discussion questions to enhance your understanding of theory in context
    • Portfolio tasks featuring a built-in function that allows you to collate your work for presentation to employers
    • Instant feedback tasks of between 500 -1,000 words, accompanied by tutor guidelines on how to approach each assignment
    • A pre-selected suite of TED-Ed lessons to aid your understanding of the concepts covered in each module
    • A VoiceThread feature containing audio and visual prompts from your tutor, creating a platform for dialogue within which you can submit your own comments on the module topic via audio or video files
    • UK bachelor's degree at 2:2 or above, or equivalent qualifications
    • An English language level equivalent to IELTS 6.5 or above with a minimum of 5.5 in each component

    Non-standard entry is available to applicants who meet select criteria. For more information, contact us and one of our advisers will get in touch with you to discuss your options.

  • Students will study four modules, worth 30 UK credits each, and another module worth 60 UK credits. This programme has 180 UK credits in total. You will be expected to submit a dissertation 12 months after the start date of your course.

    You will be provided with a host of e-learning media and workshops for each module, and receive personalised support throughout the duration of your programme. You'll benefit from CMI and CIM resources, access to the Financial Times as well as online databases. Follow this link to see the full programme syllabus

  • Based on online postgraduate marketing students who studied with InterActive in 2016

     

Testimonials

Karina Kizhner
Our course materials have been carefully selected, and since the study resources can be downloaded, you will be able to access them wherever you are.
— Karina Kizhner, Senior Programme Leader
Rona O'Brien
De Broc offers students the opportunity to network, avail themselves of a business education outside of the classroom, and receive CMI membership.
— Rona O'Brien, National Director of Business Operations, De Broc School of Business
Cormac Austin
This course will prove to be valuable to practitioners and to those interested in a career in marketing.
— Cormac Austin, Senior Lecturer, Marketing and Public Relations

Related News

August
2017
03

Social Media: The good, the bad and the ugly (part II)

The slightest mistake on social media can result in catastrophe for businesses. Here, we explore ‘the bad side’ of social media.
June
2017
01

6 apps that have transformed marketing

We look at the indispensable apps that every top marketing executive needs on their desktop.
June
2017
01

Social media: the good, the bad and the ugly - part 1

In the first part of this series, we explore the positive aspects of corporate social media from around the world.
Want to learn more?
Contact us today
Please enter your first name
Please enter your last name
Please enter a valid telephone number
Please select your country of residence
By completing this form, you consent to our Terms and Conditions and you can unsubscribe at any time."
Enrol Now