Start Dates
January, March, June, October
MSc & MA in Strategic Marketing (Digital Marketing and Social Media)
18 months to 36 months
Provided by
Awarded by
Become an expert in the modern strategic use of digital marketing in all its forms, and get the marketing career you deserve.
Digital marketing channels have moved to the forefront of global marketing communications, creating huge industry demand for professionals with specialised skills. This programme prepares you to meet that need. As well as examining core concepts in strategic marketing management, consumer behaviour and research, and integrated marketing communication, you will also gain specialist knowledge of social media communication channels – a staple in modern global business today.

Learning Outcomes

Graduates of the Dual MSc & MA in Strategic Marketing (Digital Marketing and Social Media) programme will possess career-ready skills in:

  • Digital marketing
  • Social media utilisation for brand building
  • Strategic, global, and cross-cultural marketing management
  • Internet communications
  • Consumer behaviour and research methodology
  • You will study your programme with the online learning organisation InterActive, a leader in the provision of e-learning. Your programme modules and learning content are delivered via InterActive’s Canvas study platform, and feature the following resources:

    • Professionally produced video lectures created by leading business practitioners
    • A designated tutor who will provide support and feedback throughout your programme
    • Case Studies and Discussion Questions to enhance your understanding of theory in context.
    • Downloadable e-books and free library resources to aid your assignment writing and research
    • Access to online forums where you can share and discuss new concepts with fellow students and professionals from around the world
    • UK undergraduate degree or equivalent - any subject area
    • English levels 5.5 IELTS (5.5 in all bands) or equivalent
    • Relevant work experience is an asset, but not a requirement

    Students who fail to meet academic requirements can be assessed on their relevant work experience (5 years management experience minimum for mature study route).

  • The Dual MSc & MA in Strategic Marketing (Digital Marketing and Social Media) online degree was developed considering modern trends and the constant evolution of the field. It is a truly practical course providing you with the key expertise required to succeed. You can view the topics covered during the programme in detail by clicking on the relevant module below.

    You will start the programme with the core modules, after which you will specialise based on your chosen 3 specialist modules. In order to complete the programme you have to finish all 6 modules as well as the Integrative Research and Consultancy Project.

    Each programme module is worth 15 ECTS credits. The final dissertation project is valued at 30 ECTS credits.

    Follow this link to see the full programme syllabus

  • Information presented is based on data collected from our Jan and March 2017 intakes


Ana Monica Stanel
Studying with InterActive helped me in starting my own business, we now have 16 employees
— Ana Monica Stanel, Romania
Maria Stoeva
Studying online with InterActive is great, I could stay in my country, work and start a family
— Maria Stoeva, Bulgaria

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