Start Dates
Every 12 weeks
Specialisations
No
Award
MSc & MA in Strategic Marketing (Sales Management)
Duration
18 - 36 months
Fees
£1,250 per module
Provided by
Awarded by
Specialise in international sales operations, integrated communications, and promotions management, and take your marketing and sales skills worldwide.
An essential component for success in most organisations is an effective management of sales operations. With this in mind, you’ll gain expertise in strategic marketing management, consumer behaviour and research, integrated marketing communication, as well specialised competencies in customer relations management, strategic sales management, and advertising promotions management.

Learning Outcomes

Graduates of the Dual MSc & MA in Strategic Marketing (Sales Management) programme will possess career-ready skills in:

  • Strategic sales management
  • Advertising and promotion management
  • Public and customer relations management
  • Consumer behaviour and research methodology
  • Integrated marketing communications
  • You will study your programme with the online learning organisation InterActive, a leader in the provision of e-learning. Your programme modules and learning content are delivered via InterActive’s Canvas study platform, and feature the following resources:

    • Professionally produced video lectures created by leading business practitioners
    • A designated tutor who will provide support and feedback throughout your programme
    • Case studies and discussion questions to enhance your understanding of theory in context
    • Downloadable e-books and free library resources to aid your assignment writing and research
    • Access to online forums where you can share and discuss new concepts with fellow students and professionals from around the world
    • UK undergraduate degree or equivalent – any subject area
    • English levels 5.5 IELTS (5.5 in all bands) or equivalent*
    • Relevant work experience is an asset, but no work experience is required

     

    Students who fail to meet academic requirements can be assessed on their relevant work experience (3 years management experience minimum for mature study route)

  • You will start the programme with the core modules. After completion of the core modules you will proceed with 3 specialist modules. In order to complete the programme, you have to finish all 6 modules and the Integrative Research and Consultancy Project (by submitting a final project).

    Follow this link to see the full programme syllabus

  • Information presented is based on data collected from our January and March 2017 intakes.

Testimonials

Ana Monica Stanel
My MSc in Strategic Marketing helped me in starting my own business. We now have 16 employees.
— Ana Monica Stanel, Romania
Maria Stoeva
Studying online is great. I could stay in my country, work and start a family.
— Maria Stoeva, Bulgaria

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