Postgraduate education online

BSc (Hons) Business Management (Business Marketing)


Duration:
  • Final year only: 1 year
  • 1st & 2nd years or 2nd & 3rd years: 2 years
  • Full programme: 3 years
  • Full programme (accelerated study mode): 2 years
Fees:
  • For information regarding fees, funding and scholarship please fill in the enquiry form on the right.

You can now get a real head-start in the world of management and marketing by studying an internationally respected undergraduate degree accredited by the University of Wolverhampton.

Choosing to study with InterActive will give you round-the-clock access to our e-learning platform from your PC, laptop, tablet, or smartphone, which means that whichever part of the world you study from you will have award-winning online study resources at your fingertips.

Through a fully comprehensive educational experience, this bachelor's degree course will equip you with the specific skills needed to design and implement successful management and marketing strategies in a national and international business context.

What will you learn?

The programme focuses on the essential elements of organisational management while providing you with an in-depth understanding of marketing communications.

You will be guided through specialised management and marketing techniques and theory, in the process learning how to use them effectively in the international business arena.

InterActive provides you with HD-quality video lectures, award-winning online study materials and the all support you need to successfully master these vital disciplines at your own pace.

 
 

You have the option of enrolling on the course over one, two or three years depending on your previous studies and/or work experience. This will determine which modules you undertake  – however, the course syllabus contains a combination of compulsory and elective modules.

As well as modules in operations management, management accounting and leadership, you will study a number of marketing modules. These include market research, consumer behaviour, marketing communications, international marketing and digital marketing.

(Year 1) Certificate of Higher Education in Business Management read more
Quantitative Methods

Learning outcomes

You will gain the ability to:

  1. Identify and apply appropriate data collection techniques to central location and dispersion measures in the analysis of business data
  2. Apply regression, correlation and time series forecasting in the prediction of business relevant inputs for planning and designing solutions
  3. Compute probability and utilise hypothetical tests for single and two population variables
  4. Implement linear programming in business decisions

Topics covered

  1. Data Collection and Presentation, Central Location and Dispersion, and Index Numbers
  2. Regression and Correlation
  3. Time Series and Forecasting
  4. Probability and Probability Distributions
  5. Sampling and Tests of Hypotheses and Linear Programming
Introduction to Marketing

Learning outcomes

You will gain the ability to:

  1. Design a market research plan
  2. Differentiate between the elements of various types of marketing (product/service/face to face/ B2B/ industry)
  3. Understand the dynamics of digital age marketing and its impact on the global market place

Topics covered

  1. Marketing and Its Environment: Marketing dynamics and the global marketing environment
  2. Customers and Markets: Consumer behaviour, B2B buying behaviour, segmenting markets, marketing information and research
  3. The Marketing Mix and The Application of The Concepts
  4. Marketing Planning, Management and Control
Introduction to Finance

Learning outcomes

You will gain the ability to:

  1. Understand and apply basic financial tools appropriate for decision making
  2. Explain the concept of the time value of money in a business and financial context
  3. Compute the present and future values
  4. Prepare report inputs using financial tools such as discounting, compounding, annuities and perpetuities, while outlining their features

Topics covered

  1. Introduction to Finance, The Financial Environment and The Principles of Finance
  2. The Concept of The Time Value of Money
  3. The Mathematics of Finance Finding, Interest Rates and Time Requirements
  4. Compounding to Determine Future Values and Discounting to Determine Present Values
  5. Perpetuities and Annuities, and Inflation or Purchasing Power Implications
  6. Future Value of an Annuity and Future Value of an Annuity Due
  7. Frequent Compounding or Discounting Intervals
  8. Annual Percentage Rate Versus Equivalent Annual Rates of Interest, and The Cost of Consumer Credit.
Micro Economics

Learning outcomes

At the end of the module, students should be able to:

  1. Critically evaluate intermediate microeconomic theory and be able to apply economic reasoning to the analysis of economic questions and policy
  2. Identify, present and critically evaluate standard theoretical economic models
  3. Apply standard theoretical economic models to analyses of economic questions and policy issues
  4. Communicate concepts/definitions/arguments both in writing and orally

Topics covered

  1. Economic models
  2. Utility and choice
  3. Demand (market and individual) and elasticity
  4. Production and costs
  5. Profit maximisation
  6. Perfectly competitive markets
  7. Risk and uncertainty (economics of information)
  8. Externalities
  9. Asymmetric information (basic concepts)
  10. Monopoly
  11. Capturing surplus
  12. Market structure and competition
  13. Revision
Organisational Behaviour

Learning outcomes

You will gain the ability to:

  1. Demonstrate knowledge of the concepts in the field of organisation behaviour
  2. Analyse behavioural issues at the individual, group and organisational level
  3. Analyse companies using organisational behavioural principles, and show an awareness of the implications of differences in individuals and managerial systems at work

Topics covered

  1. Organisational Diversity and Behaviour in a Local and Global Context
  2. Individual Level Organisational Behaviour: Learning and perception, attitudes and emotions, personality, intelligence and motivation
  3. Group Level Organisational Behaviour: Leadership, communication, decision-making by individuals and groups, group and team conflicts, negotiation, power and politics
  4. The Organisational Context of Organisational Behaviour: Organisational structure and culture, as well as organisational change and development
Business Law

Learning outcomes

At the end of this module, students should be able to:

  1. Discuss and explain the fundamentals of legal systems
  2. Identify and apply legal concepts in local and business transactions and scenarios
  3. Differentiate and analyse from a legal point of view different types of business and their legal ramifications
  4. Discuss and explain the legal regulation of companies and evaluate the options available to companies in a financial crisis

Topics covered

  1. The fundamentals of legal systems
  2. Local and international business transactions and their legal ramifications
  3. Local and international forms of business and their legal ramifications
  4. Legal aspects of business relationships with specific consideration of joint ventures and partnerships
  5. Legal aspects of raising capital and financing businesses
  6. The legal regulation of companies
  7. Legal aspects to managing crises and bankrupt businesses
(Year 2) Diploma of Higher Education in Business Managementread more
Management Accounting

Learning outcomes

You will gain the ability to:

  1. Discuss different types of costing systems and use them to compute cost
  2. Evaluate the effect of costing systems and stock costing methods on income statements
  3. Compute and evaluate break even points using cost volume analysis as a tool for decision making
  4. Explain the concepts of activity based costing and design pricing systems, as well as discuss information used in business decision-making

Topics covered

  1. Fundamentals of Management Accounting I: An introduction to cost terms and purposes, job costing systems and process costing systems
  2. Fundamentals of Management Accounting II: Cost allocation, joint cost situation and income effects of alternative stock costing methods
  3. Management Accounting Information for Decision Making I: Cost-volume-profit relationships, determining how costs behave and relevant information for decision making
  4. Management Accounting Information for Decision Making II: Activity-based costing, pricing, target costing and customer profitability analysis
  5. Budgeting and Planning as Control Systems I: Motivation, budgets and responsibility accounting, flexible budgets, variances and management control I
  6. Budgeting and Planning as Control Systems II: Flexible budgets, Variances and Management Control II and measuring yield, mix and quantity effects
Digital Marketing and New Media

Learning outcomes

You will gain the ability to:

  1. Appraise changes brought about by digital marketing, as well as analyse their effects and strategies
  2. Demonstrate a critical understanding of new media and digital marketing tools, as well as discuss means of deploying these tools
  3. Identify new media and digital marketing tools, as well as design digital and new media marketing campaigns using these tools

Topics covered

  1. A Consideration of the Effects of New Media on Marketing in the 21st Century: The media game-changers and "DigiMarketing" (The new imperative)
  2. New Media and Digital Channels of Marketing: The web, internet media, display, search, affiliates and sponsorships, e-mail and viral marketing, mobile platforms and consumer-created content
  3. Section 3: A digimarketing planning framework
  4. Digital Marketing and the Framework for Delivery: The phases of delivering digital marketing content
Operations Management

Learning outcomes

You will gain the ability to:

  1. Identify and apply operations management tools in solving business challenges of cost minimisation, quality, customer/client satisfaction and innovation
  2. Discuss how companies can achieve a competitive advantage through operations management
  3. Apply relevant quantitative techniques in solving operations management challenges in businesses

Topics covered

  1. Operations Management Requirements for Service and Manufacturing Entities
  2. Processes, Systems and Tools Used for Main Areas of Operations Management (Cost minimisation, Quality, Customer/Client Satisfaction and Innovation)
  3. Creating Value and a Competitive Advantage Through Operations Management
  4. Application of Quantitative Techniques in Designing Effective Operations
Market Research

Learning outcomes

You will gain the ability to:

  1. Describe and analyse the nature and scope of marketing research
  2. Design and undertake market research using quantitative and qualitative tools
  3. Apply marketing intelligence to marketing research
  4. Critically analyse the applications of market research

Topics covered

  1. The Nature and Scope of Marketing Research
  2. Data Collection and Market Research
  3. Causal Research
  4. Special Topics in Data Analysis: Correlation Analysis and Regression Analysis, Discriminant and Canonical Analysis, Actor and Cluster Analysis, Multidimensional Scaling and Conjoint Analysis, Structured and Semi-structured Individual Interviews, Observations, Focus Group Interviews and Analysing and Presenting Findings.
  5. Applications of Marketing Intelligence to Market Research
  6. Emerging Applications of Market Research
Consumer Behaviour

Learning outcomes

You will gain the ability to:

  1. Identify and analyse information processing by clients and customers, and their application to marketing
  2. Differentiate between the buying patterns of different market segments and the unique drivers behind individual and corporate buying decisions
  3. Design and develop differing marketing strategies for a various consumer groups
  4. Develop strategies related to customer retention and repeat purchases

Topics covered

  1. Information Processing by Customers and Clients (and how to use this to a company's advantage)
  2. The Drivers of Customer/Client Buying Decisions and How to Best Target These Drivers (Likes and dislikes in marketing approaches)
  3. The Customer/Client Decision-Making Process
  4. Action Points to Keep Customers/Clients Happy
Marketing Communications

Learning outcomes

You will gain the ability to:

  1. Understand the concepts of marketing communications
  2. Analyse target markets for communication matches and design marketing communication plans to meet the needs of the markets
  3. Evaluate the effectiveness of a marketing communications plan

Topics covered

  1. Introduction to the Fundamentals of Marketing Communications
  2. Analysis Planning of Target Markets, Marketing Communication Objectives and Effects, Marketing Communications and Strategy, as well as Consideration of Strategic Positioning
  3. Implementation and Control of Marketing Communications and the Marketing Mix
(Year 3) BSc in Business Managementread more
Research Methods

Learning outcomes

You will gain the ability to:

  1. Differentiate between research philosophies, and the link between research philosophy and research design
  2. Assess the strengths and weaknesses of different research methods and small to large projects
  3. Identify and apply data acquisition, transformation and analysis tools
  4. Develop an understanding of how research findings must be used within clear ethical constraints (i.e. avoiding data mining to support biased objectives)

Topics covered

  1. Research Philosophy
  2. Research Approaches
  3. Research Design
  4. Methodology
  5. Methods
  6. Literature Review
  7. Data Acquisition
  8. Data Transformation
  9. Data Analysis
  10. Data Presentation
  11. Research Ethics
International Marketing

Learning outcomes

You will gain the ability to:

  1. Critically evaluate and describe the theory and practice of international marketing in a broader context
  2. Analyse the concepts and dynamics of international marketing
  3. Examine methods of international market entry, matching these with international marketing opportunities
  4. Design and develop analytical tools and apply these in analysing the international marketing strategies of companies (for "best" and "worst" practices)

Topics covered

  1. A Topical Consideration of the International Market Environment
  2. The Influence of Culture on International Marketing Strategies
  3. The Process of Internationalisation and Marketing Strategies and Plans
  4. A Consideration of Marketing Research in an International Context
  5. International Market Selection and Entry Strategies
  6. International Marketing Mix
  7. Electronic Marketing and Digital Marketing for International Marketing
Management and Leadership

Learning outcomes

You will gain the ability to:

  1. Critically evaluate values and ethics necessary for success as a leader and manager
  2. Analyse models for stakeholders, change and uncertainty management
  3. Demonstrate a critical understanding of the business environment and identify business risks, plan for the management of such risks using pre-emptive measures
  4. Identify and critique management and leadership strategies for managing a diverse workforce

Topics covered

  1. Management and Leadership Values and Ethics
  2. Managing Yourself and Leading Others
  3. Managing Stakeholders, Change and Uncertainty
  4. Managing the Environment, Risk and Business Continuity
  5. Managing Innovation, Brand and Reputation
  6. Managing and Leading Diversity
Project Management (Project)

Learning outcomes

You will gain the ability to:

  1. Discuss the fundamental concepts of project management and how to manage a project
  2. Outline the project process, evaluate projects, as well as prepare and analyse budgets
  3. Identify and apply project management tools in scheduling as well as plan resource allocation for scarce resources
  4. Report on a projects progress as well as prepare closure evaluations and reports

Topics covered

  1. Fundamentals of Projects and the Project Basics
  2. Tasks and Functions of Managing and Organising a Project
  3. The Process and Planning of a Project and Linking Project Plan to Project Budget and Cost
  4. Project Management Tools and Scheduling of Project Work and Resource Allocation
  5. Reporting on Project Progress, Project Completion and Evaluation
Marketing and Entrepreneurship (Project)

Learning outcomes

You will gain the ability to:

  1. Outline important issues in identifying and tapping into business and market opportunities
  2. Analyse different business growth processes and the drivers of business
  3. Identify and discuss relevant skills for entrepreneurs
  4. Design business ideas and tap into marketing opportunities

Topics covered

  1. The Entrepreneur, Their Unique Characteristics and The Link Between Entrepreneurship and Marketing
  2. The Process of Identifying and Tapping into Marketing Opportunities
  3. The Processes of Starting a Business
  4. Marketing Capabilities Required of Entrepreneurs and Entrepreneurial Teams
  5. Issues of Growth in Entrepreneurial Business and Management of Growth
  6. Financing Entrepreneurial Firms: Opportunities and Challenges
  7. Marketing the Entrepreneurial way
 
 
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Achieve your degree in 2 years with the accelerated study option

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