Start Dates
1st and 15th of every month
Award
London School of Business & Finance
Duration
3 to 4 months
Fees
£650
Awarded by
Acquire an in-depth understanding of the design, development, and analysis of a contemporary marketing plan.
Marketing design involves the integration of the marketing mix, marketing analysis, and a number of innovation strategies. Study the key components of building, executing, and presenting a brand, and learn how marketing impacts senior-level decision making. You’ll also examine essential concepts such as brand positioning, creating a value proposition, and advanced methods for establishing market dominance for your product or service.

Learning Outcomes

Graduates of this advanced certificate programme will possess career-ready skills in:

  • The strategic nature and role that marketing plays in business
  • How marketing relates to other business functions such as HR, accounting, and production
  • How to construct a marketing vocabulary suitable for a contemporary international audience
  • Basic marketing concepts and issues including: the global political, economic, legal, and regulatory context; and the creation of value
  • Your programme modules and learning content are delivered via the Canvas study platform, and feature the following resources:

    • Professionally produced video lectures created by leading business practitioners
    • A designated tutor who will provide support and feedback throughout your programme
    • Case Studies and Discussion Questions to enhance your understanding of theory in context
    • Downloadable e-books and free library resources to aid your assignment writing and research
    • Access to online forums where you can share and discuss new concepts with fellow students and professionals from around the world
    • A good level of English language ability is recommended
    • Relevant work experience is an asset, but no work experience is required
  • The Advanced Certificate in Marketing Design and Strategy seeks to enable you to:

    • Develop an understanding of basic marketing concepts and issues including: the global political, economic, legal, and regulatory context; and the creation of value
    • Construct a marketing vocabulary and gain a thorough comprehension of marketing concepts
    • Apply both qualitative and quantitative models to marketing problems
    • Develop an appreciation for the strategic nature and role that marketing plays in overall business strategy and performance
    • Appreciate what marketing managers do on a day-to-day basis
    • Understand how marketing relates to other business functions (e.g., human resource management, accounting, production, etc.)

    You will be formally assessed once during the programme, which will consist of a written report of up to 3,500 words. Completing this assignment to a satisfactory standard is a mandatory requirement.

  • Based on all online students who studied with InterActive in 2016

     

Faculty and Students

Daniela Rachow
I loved the international aspect of studying with InterActive, it’s a very rewarding learning environment. I am absolutely happy with my choice, I’d do it again.
— Daniela Rachow, Germany
Brinsley Bailey
I love everything about the platform. It is so easy to navigate and the fact that I can access my work, view the online libraries and talk to my classmates in one area is very useful.
— Brinsley Bailey, United Kingdom
Khanyiso Welile Giorgi
It would be ungracious to leave without extending a warm hand of gratitude for the cool and efficient manner in which you deal with all our queries (big and small).
Khanyiso Welile Giorgi, South Africa

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